The Freeze Project is an improvisational, or improv, group with an interesting twist on traditional improv, which is usually for comedy purposes. The group gained inspiration from a New York group called Improv Everywhere. Improv Everywhere's main purpose was to have fun and pull "fun pranks" on the audience members and give them something to remember for the rest of their lives. The Freeze Project's idea was to use this idea and elaborate on it in the hopes of bringing attention to social injustices. So, it was more of an activism group than a comedic group, though the experience was still meant to prove fun and interesting both for onlookers and participants.
The group brought in approximately two hundred freeze participants per show. This was thought to be large enough to draw a crowd once the freeze began, but not large enough to constitute a mob or any disturbance to the peace or other illegal action. In lieu of protesting, the group sought to provide a fun, educational experience that included people of all racial backgrounds and walks of life. The main purpose was to draw a crowd in a common, neutral setting - such as a shopping mall or restaurant, perform a sketch or two, and then hand out information about social injustices in the hopes of educating people and encouraging them to get involved in some form of peaceful activism. Discussions could also be held, one on one, after the freeze took place, to answer questions about the issue at hand and to spread awareness about the freeze project in general. Thus, the group's events were both its focus and its main source of promotion, outside of word of mouth.
Participants in these events were secretly invited to them and then asked to arrive at a designated location at a specific time. Then, they made their way to the "Freeze" space and became part of the general crowd, blending in with others who were not part of or aware of the project. Once the cue was given by the Freeze Moment's director, participants would "freeze," meaning that they would stop and stay in position for a period of five minutes. A second cue signified the end of the freeze, and onlookers were given handouts and, if desired, could be spoken with. All participants were asked to provide feedback and comments about their personal experience with this particular project.